CORPORATE — MOTION DESIGNER
A full-spectrum motion role at Quill, a Staples company — covering everything from performance-driven paid media to organic social content and internal video production. Three channels, three distinct approaches, one consistent standard.
Quill needed a motion designer who could operate across multiple content pipelines simultaneously — staying on-brand while adapting tone and format to the specific demands of each channel. Fast turnarounds, high volume, and a brand with real visual standards.
The challenge wasn't just making things look good — it was building a repeatable, efficient workflow that could keep up with the pace of a major e-commerce brand.
Paid media lives or dies in the first two seconds. Every asset needed to stop a scroll, communicate a value prop, and drive a click — all before a viewer makes a conscious decision to watch.
APPROACH — Led with the offer, not the brand. Tight cuts, bold typography, and motion that creates urgency without feeling aggressive. Optimized for sound-off viewing with text overlays that carry the full message independently.
Organic social demanded a different energy entirely. Without a media budget forcing impressions, the content had to earn attention through personality and relevance — not just production quality.
APPROACH — Leaned into vertical-first formats and native platform behavior. Looser, more conversational motion. Content that felt like it belonged in a feed rather than interrupting one. Built for sharing, not just viewing.
In-house video served the internal side of the business — product showcases, team communications, and brand-building content that didn't need to perform against an algorithm but still needed to represent the brand well.
APPROACH — More breathing room, more storytelling. These pieces could afford to be slower and more considered. Focus on clean production, clear narrative structure, and motion that supported the message rather than driving it.