Lucky Cow Milk

LUCKY COW is all about bringing fun and charm to the milk aisle, blending bold, cheerful aesthetics with rich, creamy flavors. From Strawberry Milk, bursting with sweet berry goodness, to Chocolate Milk, a smooth and velvety treat, each carton is designed to spark joy at first glance and first sip.

One of the biggest challenges in designing LUCKY COW was finding the perfect balance between playfulness and sophistication. I wanted something that felt nostalgic but not childish, bold but not overwhelming. After experimenting with different color palettes, typography, and illustrations, I found a visual language that pops on the shelf—bright, dynamic, and full of personality. The result is packaging that stands out in any setting, inviting people to take a closer look and enjoy a moment of delight.

The design concept embraces a retro-meets-modern approach, making each carton feel both familiar and fresh. I considered the environments where flavored milk is most commonly found—whether it’s a nostalgic grab from a school lunch line, a quick treat at the convenience store, or a comforting staple in the fridge.

LUCKY COW isn’t just a drink—it’s a small moment of happiness, wrapped in design that turns an everyday beverage into something special.